In the professional setting, social media can be utilized in powerful and effective ways to engage your audience while simultaneously building your brand. With thousands of users online on different platforms, it is no wonder we are living in the era of information. People tune into their favorite social media network to learn about current events and ultimately to gain information and knowledge, whether personal or professional. Regardless of your social network platform, news and information are easily shared and streamlined into your feed thanks to features like hashtags to indicate trending phrases or subjects.